This 2-day workshop is specifically designed for PIOs, PAOs, communication professionals, and Joint Information Center staff. Participants learn and apply focused methodologies and strategies for (1) identifying and addressing target audiences; (2) coordinating on-scene logistics; (3) employing best practices for news media staging; (4) effectively using news conference stagecraft; (5) communicating visually enhanced infographics to increase on and off-line reach and engagement; (6) employing media outreach initiative methods and strategies, including preparing effective media packets; and (7) becoming familiar with news media policy. The final course exercise includes planning, coordinating, and executing a news conference with local news reporters and/or role players.

*Course registration is dependent upon sponsor review and approval.

*Maximum participants 25.

Target Audience

☐ Emergency Management

☐ Emergency Medical Services

☐ Fire Service

☐ Governmental Administrative

☐ Health Care

☐ Law Enforcement

☐ Public Health

☐ Public Works

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